IDEA Australia to move in a new direction to connect and inspire photography enthusiasts
IDEA Australia announced today that it will not be continuing The Digital Show in 2017, and has no plans for future events of this kind as it moves in a new direction to connect and inspire photography enthusiasts.
Australia President, James Murray, said while The Digital Show in its various formats has served the industry well over the past 20 years, it is now time to take a fresh direction to grow the imaging and digital entertainment category.
“Our intention is to create new ways to promote photography to our communities, while providing value to the industry and IDEA members,” Mr Murray said.
“The Digital Show has proven to be very successful over the years. However, we recognise that it is important to keep abreast of how the industry is changing and how consumers are engaging with photography.
“With this in mind, we need to consider other creative and innovative opportunities that reach a broader market and which keep enthusiasts connected and inspired with their photographic journey. “We look forward to providing further details on our new direction in the near future,” Mr Murray said.