Sony expands its IP-based remote integration solutions through its new products and partnership with Nevion
Visitors to IBC 2019 will experience an advanced, end-to-end IP Live production demo connecting several remote locations and highlighting the enormous potential of IP
SYDNEY, 5 September 2019 – Sony has unveiled its latest line-up of IP Live production solutions, including two new IP extension adapters – one for cameras and another for camera control units (CCU). Sony has also introduced two new remote-control panels for Live Element Orchestrator, as well as a SMPTE ST 2110 interface board for its PWS-4500 4K/HD live production server.
In June 2019, Sony entered into a strategic partnership with Nevion AS, a leading provider of virtualised media production solutions and the two companies will be on hand to showcase the next level of IP-based production environments.
This new partnership and line-up allow Sony to continue to help customers realise the unique benefits of IP for remote production and effective resource sharing. Working with broadcasters from across the world Sony has created advanced IP Live Production solutions and delivered more than 60 IP live studios and OB trucks to date. These include Euro Media Group, NEP Australia and SIC Portugal.
“Media organisations are focused on how to become more efficient and achieve higher return on investment from the production systems they deploy. Sony has been working closely with customers and prospects to develop products, services and solutions that meet those expectations – and our latest line-up of IP Live production solutions does exactly that,” explains Anthony Kable, Content Creation Group Manager, Sony Australia. “At Sony, we help media companies embrace the changes IP can bring to their organisations. The transition to IP requires a change in mindset, workflows and skills. As such we are committed to working with our customers and industry partners to deploy their projects on time and on budget.”
Advanced line-up of Remote Integration Solutions
The new addition to the line-up of Live Production solutions now includes two new IP extension adapters that transform the current HDC series of SDI system cameras into IP cameras with an SMPTE ST 2110 interface. Through their compact rack size, one-third of the standard width, the new IP extension adapters allow advanced IP Live Remote Production and Resource sharing, implementing new workflow patterns for the existing HDC system camera series.
Sony will also introduce two new remote-control panels that further strengthen the reliability, speed and accuracy of commands through Live Element Orchestrator:
Sony is also introducing a new optional interface board:
Taking IP-based production environments to the next level
Earlier this year, Sony and Nevion AS, a leading provider of virtualised media production solutions, entered into a strategic partnership. Together, Nevion and Sony aim to provide customers the expertise and the products (both equipment and systems) needed to create tailored solutions for efficient and modern forward-looking live production operations. These solutions will maximise the benefits of workflow transformation through IP and virtualisation technologies, while minimising the risks involved in changing the production infrastructure and operations to IP. These include resource sharing for multi-studio operations, network construction for in-house backbone systems and efficient remote production connecting facilities located in different areas.
At IBC, together with United Broadcast, a subsidiary of Euro Media Group (EMG), and CenturyLink, Sony will host an end-to-end IP Live total solution demo, connecting the Sony booth (A10 / Hall 13) with the Nevion booth (B79 / Hall 1) and an IP remote production studio in Hilversum. CenturyLink (B61 / Hall 5), a technology leader delivering hybrid networking, cloud connectivity, and security solutions, will supply a 10Gbps network link to the Hilversum studio. Nevion Virtuoso, the software-defined media node, will be used to encode video signals with JPEG XS – new ultra-low latency compression technology, which is beneficial in live productions with limited bandwidth. The demonstration will highlight the enormous potential that IP-powered remote productions and resource sharing can have for media organisations.
Sony will be exhibiting at stand A10, Hall 13 at RAI Amsterdam from 13th – 17th September. The Sony press conference is scheduled for 9.30am CEST on Friday 13th September 2019 at the stand and will be streamed live.
For more information visit pro.sony/ibc.
About Sony: With a diverse portfolio of businesses across electronics, music, film, gaming and telecommunications, Sony is uniquely positioned to be the world’s largest technology and entertainment company. Sony Australia Limited and Sony New Zealand Limited are wholly owned subsidiaries of the Sony Corporation of Japan, a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Committed to producing innovative and quality electronic products, the range includes BRAVIA TVs, Cyber-shot digital cameras, Handycam camcorders, α digital SLR cameras and Walkman MP3 players as well as professional broadcast and production equipment. For more information on Sony Australia, visit www.sony.com.au or for New Zealand visit www.sony.co.nz
Product Information: For further Sony professional and broadcast and production product information or stockist details, readers can contact Sony Australia on 1300 720 071 or visit pro.sony.com.au. For Sony New Zealand call 09 488 6188 or visit pro.sony.co.nz
 The SMPTE ST 2110 in HD will be available in April 2020 while the 4K solution, which is currently under development, is due to be launched by the end of 2020.