Table of Contents
Horizon 2000 Marketing Strategies
Opening Address
The Writing Of Life
Introduction
The Brief
Situation Analysis
Market Situation
Demographic & Cultural Environment
Economic & Technological Environment
Competition
SWOT Analysis Strengths
Weaknesses
Opportunities
Threats
Segmentation
Primary Problem
Primary Research Methods
Professional Photographers In Depth Interviews
Professional Photographers In Depth Interviews
Secondary Research Findings
Secondary Research Findings
Consumer Questionnaire
For What Occasion Did You Hire Your Photographer?
What Influenced You Most in the Selection of Your Photographer?
Were You Offered Digital Imaging?
Did Your Photographer Offer You Any Incentives? If So, Did This Influence Your Decision?
Consumer Focus Group
Consumer Focus Group
Marketing Objective
Marketing Strategies
APPD Australian Professional Photographers Directory
APPD Australian Professional Photographers Directory
PICA Web Site
PICA Exhibition
Radio
Radio
Commercial Media
Commercial Media
Transit (Outdoor)
Photograph Sleeves
Professional Photographers’ Seminar
Photographers’ Newsletter
Digital Portrait Contest
Magazines and Point-of-sale Displays
Magazines and Point-of-sale Displays
Media & Promotions Budget
Evaluation & Control
Future Recommendations
PPT Slide
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