One Million Professional Promotion

(10/10/98)

In a move to promote the need for the services of professional photographers, the AIPP and PICA have produced a million professional photography information leaflets. The leaflets cover such topics as Student Photography, Copyright Laws for Photographers, AIPP Membership Information and Choosing a Professional Photographer.

The AIPP designed the leaflet and PICA has arranged for it to be produced and distributed to the trade through Yaffa publications such as Advertising News, Print & Packaging, photographers and shopping centres.

A leaflet on choosing a wedding portrait photographer will be inserted in Bride to Be magazine. Other copies of the leaflets will be distributed by AIPP members to their prospective customers.

The President of the AIPP, Greg Hocking, said the promotion was an important initiative aimed at building the market and a great example of cooperation between working photographers and their suppliers.

"These leaflets would not have been possible without the support of the Photo & Imaging Council. We work with PICA on a number of projects and we receive tremendous s